Biography

Following a commercial career in senior business-to-business and business-to-consumer marketing roles, John commenced his PhD studies in 2000. At WBS, John is a Professor of Marketing, Marketing Group Chair (for the last 9+ years), and Assistant Dean for faculty matters. He serves on the Editorial Boards of the European Journal of Marketing and the Journal of Marketing Theory and Practice, and is a Liveryman of the Worshipful Company of Marketors, a City of London Guild. His research is published widely in academic journals, and he co-authors the best-selling "Marketing Strategy and Competitive Positioning" book, now in its 8th edition. John has received numerous awards for undergraduate, postgraduate and executive teaching, and very much enjoys working with organisations of all sizes, on "real world" problems.

Research Interests

Current research projects explore issues of strategic marketing, digital marketing, top management team decision-making, sales management and leadership.