John Rudd - Professor of Marketing | People - Staff directory

The University of Warwick
My.WBS
WBS IN LONDON

About
About us
Since 1967, we have been welcoming students from around the world to study with us at the University of Warwick. From humble beginnings, WBS has grown to become the largest department at the University, with a global network of over 62,642 alumni in more than 176 countries.
About us

Overview

History

Partners

Locations

Staff directory

Rankings

Equality, Diversity and Inclusion

Sustainability

Downloads

Shop WBS Merchandise

For the Change Makers

Entrepreneurship at WBS

Inspiring Women

Meet Our Change Makers
Overview

Our Locations

The Shard

Warwick Campus

People

Staff Directory

The Dean, Professor Andy Lockett

The Senior Management Group at WBS

The Global Advisory Board of WBS
Study
Undergraduate ›

Overview

BSc Accounting & Finance

BSc International Management

BSc Management

BSc Management with Marketing

BSc International Management with Marketing

Foundation Year

Exchange Students

Joint Degrees

Warwick's Gateway to Business
Master's ›

Business

MSc Business Analytics & Artificial Intelligence

MSc Business with Consulting

MSc Business with Marketing

MSc Business with Operations Management

MSc International Business

Management

MSc Management

MSc Management of Information Systems & Digital Innovation

MSc Marketing & Strategy

MSc Innovation and Entrepreneurship (Joint Degree)

Finance & Accounting

MSc Accounting & Financial Management

MSc Accounting & Sustainability

MSc Business & Finance

MSc Finance

MSc Finance & Economics

MSc Financial Technology

MSc Mathematical Finance

Online

Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)
MBA ›

Overview

Accelerator MBA (London)

Full-time MBA

Global Online MBA

Executive MBA

Global Online MBA (London)

Executive MBA (London)
Doctoral ›

Overview

Doctor of Business Administration

MRes/PhD Business & Management

MRes/PhD Finance & Economics
Executive Education

View our Executive Education homepage

Our Impact

FAQs

For Organisations

For Organisations Overview

About our tailored solutions

For individuals
For Individuals Overview
AI Leadership programme

Behavioural Science in Practice

Finance for Non-Finance Leaders

Leading Corporate Sustainability

Mergers and Acquisitions: How to Maximise Success

The Strategic Mindset of Leadership

WBS Emerging Leaders programme

WBS Executive Leadership programme

Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)
WBS in London ›

Why WBS?

Our London programmes

The Shard

10 years in London
Online Courses ›

Overview

Accelerator MBA (London)

Global Central Banking and Financial Regulation qualifications

Global Online MBA

Global Online MBA (London)
Life at WBS
Life at WBS
WBS is much more than a place to learn; it will become your second home. You will make new friends from all over the world.
Life at WBS

Overview

Student experiences

Our location

International students
Accommodation

Life on Campus

Activities and clubs

What's nearby

Student support
Research
Research
Our Vision is to develop cutting-edge research that leads debate and deepens our understanding of the practice of business and management.
Research

Overview

Research News

Academics and Research Students

Funded research projects

Our expertise

Overview

Decision-making and Analytics

Digital Innovation and Entrepreneurship

Finance and Markets

Future of Work

Healthcare and Wellbeing

Leadership

Strategy and Organisational Change

Sustainability

Subject groups

Overview
Accounting

Behavioural Science

Entrepreneurship & Innovation

Finance

Information Systems Management & Analytics

Marketing

Operations Management

Organisation and Work

Strategy and International Business

Research centres and networks

Overview

Applied & Organisational Psychology Research Network

Artificial Intelligence Innovation Network

Centre for Organising Health and Care Research

Gillmore Centre for Financial Technology

Global Energy Research Network

Industrial Relations Research Unit

Innovation, Knowledge & Organisational Networks Research Unit

Macroeconomic Policy and Forecasting Research Network

The Enterprise Research Centre
Executive Education
Executive Education
We have decades of experience working with organisations of all sizes, and individuals across all industries to help you turn the latest theories and business principles into action.
Executive Education

Our Impact

FAQs

For individuals

Browse Our Themes

Upcoming Programmes

Find programmes

For organisations

Find A Route For You

Meet Our Team

Book a call
Work with WBS
Working with WBS
Discover new insights and solutions for your business. Recruit our talented students, develop your team through targeted programmes and build your brand within our community.
Working with WBS

Overview

Early Careers Recruitment

Student Consultancy Projects

MBA and Experienced Hires

Develop your top talent
News
News
Explore our latest research, thought leadership and community news. Listen to our podcast and sign up to our newsletter.
News

Latest WBS News

Core Insights

Podcasts

Core Magazine

Media Enquiries
Blogs
Blogs
Gain an insight into life at Warwick Business School via our students, alumni and staff.
Blogs

Latest Blogs

Staff Blogs

Alumni Blogs

Undergraduate Blogs

Master's Blogs

MBA Blogs

Executive Education Blogs

Doctoral Blogs

Global Central Banking & Financial Regulation Blogs
Events
Events
Join us for open days, 1-2-1 sessions, taster lectures and more. Visit us at Warwick, The Shard, online or at one of our global events.
Events

Latest Events
Alumni
Alumni
Access your dedicated alumni website, careers support, networking opportunities, and find out about the WBS Global Mentoring Programme.
Alumni

Overview

Your Alumni Benefits

Networks

Alumni News

Alumni Change Makers

Global Mentoring Programme

Careers Support

Resources

Giving Back to WBS

Alumni Frequently Asked Questions

Search

Back

About Us
Courses
Life at WBS
Research
Executive Education
Working with WBS
News
Blogs
Events
- Latest Events
Alumni
WBS In London
my.wbs

Staff Directory

Staff Directory
The Dean, Professor Andy Lockett
The Board of WBS
Senior Management Group
Job vacancies

Home
About Us
People
Professor John Rudd

Professor John Rudd

He/him

Professor of Marketing

Marketing Group

mail Email: John.Rudd@wbs.ac.uk

call

Phone

02476528657

apartment Office 3.208

Currently Teaching

MSc Marketing and Strategy

Module: Market Research (IB9HU0)

Executive MBA

Module: Marketing (IB7030)

Module: Marketing (IB9040)

Full-time MBA

Module: Marketing (IB9040)

Accelerator MBA (London)

Module: Marketing (IB99FA)

Global Online MBA (London)

Module: Marketing (IB9PXD)

Global Online MBA

Module: Marketing (IB9PXD)

Executive MBA (London)

Module: Marketing (IB7030)

Module: Marketing (IB99FA)

Edit your staff profile How to edit this staff profile data.

Editing your staff data

WBS staff profiles are created from data stored in a number of databases. If your profile needs updating, the data comes from the following places:

WBS databases: Centrally-managed data

Name: Managed by WBS Human Resources department. Please contact WBS Human Resources.

Pronoun: To add or change your pronoun you will need to login to my.wbs and go to User Profile & Personal Tools > About You.

Email address: Managed by WBS Solutions, please contact the helpdesk.

Room & telephone data: Managed by WBS Academic Services

Teaching activity: This data is managed at group level and comes from ABM. Please contact your group secretary.

Photo: Photographs are updated each term from official staff portraits, organised by the MarComms team. If you have not had your staff photo taken, please contact the MarComms team. If you do not see a picture but have had your photos taken, you may need to grant permission first, you can do this by logging into my.wbs and going to Tools > Staff > Approve My Staff Photos.

My Profile: Self-managed data

My Profile is now available within the University’s Research Administration system Ideate. As a researcher at Warwick, you can use ideate to manage your personal profile data and record information such as your research expertise and biography. If no staff bio exists in Ideate then one can be added in your profile section in my.wbs and then making it available on the public website in the preferences section of my.wbs. We use My Profile data to periodically update your research expertise and biography information on the WBS website.

In addition to managing your person profile in Ideate there is a requirement to upload publications into the University's institutional repository, WRAP. Colleagues with queries about either WRAP or Ideate should contact the Research Office.

Missing a profile page or other data that is not listed above?

If you do not have a page or if you are a faculty member with only contact data visible, your University number may be missing/incorrect in the WBS HR database. This is required to link to the data in My Profile. Please contact WBS Human Resources.

Warwick Business School
The University of Warwick
Coventry
CV4 7AL

Our Locations
Contact Us

Warwick Business School is a department of the
University of Warwick

X
Facebook
Instagram
LinkedIn
Youtube
Tiktok

General enquiries

enquiries@wbs.ac.uk
+44 (0)24 7652 4306

Press Office

press@wbs.ac.uk
+44 (0)24 7657 3967

Privacy and Accessibility

Accessibility Statement
Terms & Conditions
Privacy Policy
Cookies Policy
Cookies Preferences