Dr Isabel Ding

Isabel Ding is Assistant Professor of Marketing at the Warwick Business School, University of Warwick. She holds a Ph.D. in Marketing from the National University of Singapore.

Isabel's research explores consumer behaviour, with a particular emphasis on consumer and societal wellbeing. Her research interests include health decision making, parental decision making, consumer interactions with technology, and the intersection of marketing and public policy.

At Warwick Business School, Isabel teaches at both the undergraduate and postgraduate levels, specialising in Marketing Research, Branding and Marketing Communications, and Global Branding. Her dedication to teaching excellence was recognised with the WBS Outstanding Contribution to Teaching Award.

Prior to her academic career, Isabel worked in civil service, and later in consulting, where she focused on business and marketing strategy.

Research Interests