Biography

Dr. Özgün Atasoy studies consumer decision-making, with a focus on technology, design, and choice. His research examines the subtle factors that shape everyday decisions. His work has been published in leading journals, including the Journal of Consumer Research, Psychological Science, and Organizational Behavior and Human Decision Processes.

He has also written for practitioner and general-audience outlets such as Harvard Business Review, Scientific American, and Psychology Today. His research has been featured in media outlets including the Chicago Tribune, Boston Globe, and Süddeutsche Zeitung. His work on consumer valuation of digital goods was a finalist for the Journal of Consumer Research Best Article Award in 2021.

He currently teaches Consumer Behaviour and Strategic Marketing at the MBA and Masters levels. He joined the University of Warwick in August 2023 and earned his PhD from the Questrom School of Business at Boston University.