Nudgeathon

Using behavioural science and design to solve problems together

Developed in the Behavioural Science group at Warwick Business School, Nudgeathon aims to produce solutions to major problems within your organisation by drawing on insights and methods from behavioural science, as well as from psychology, economics, design and the performing arts.

Providing a safe and fresh space for multiple problem-owners to come together, Nudgeathon enables you to share your own perspectives, develop a shared understanding of the problem, and  work together to find solutions. 

A powerful tool to untangle complex problems and develop new ideas, Nudgeathon uses the power of 'crowdsourcing' to solve problems. From nudging consumer behaviour in financial projects for the Australian Treasury, to strengthening the local economy in Göteborg, Sweden, to encouraging conversations around Prostate Cancer to aid earlier diagnosis, Nudgeathon can be applied to issues in any sector, organisation, or culture. So far the WBS team have run over 20 Nudgeathons across four continents. 

What will be involved in a Nudgeathon?

  1. Over six to eight weeks, the team at WBS will conduct sessions to develop a behavioural map, identifying detailed target behaviours and agreeing on the outcomes that you are looking to achieve.

  2. Our team will conduct a work-based personal learning exercise to prioritise the key target behaviours and develop a workshop with your organisation to address the problem. 

  3. Role play with professional actors to bring the problem brief to life.

  4. WBS will action your Nudgeathon solution within your organisation and you will receive a full report to help you implement change. 

Get in touch to discover more about Nudgeathon