We have the largest Decision-making and Analytics group in Europe with the subject a growing area of influence with businesses and policymakers around the world.
Decision-making and Analytics brings together many disciplines such as psychology, economics and biology, to study human behaviour and decision making. Its insights have led to ‘nudges’ being developed for many different contexts from tax collecting to reducing alcohol consumption to help people improve their thinking and decisions.
The success of these interventions has led to governments across the world creating their own ‘nudge units’, such as the UK’s Behavioural Insights Team, which we often partner and work with.
Our Decision-making and Analytics group produces and disseminates cutting edge research and advises managers and policymakers about how to induce behavioural changes for better organisations and societies.
Elvis Presley convinced teens to get vaccinated, but it will take more than a photo of the Prime Minister to promote HIV testing, warns Ivo Vlaev.
Redzo Mujcic reveals how an experiment on public buses exposed widespread white privilege that went unrecorded.
What lies ahead for healthcare in the UK? Graeme Currie and Ivo Vlaev offer their perspectives.
New research by Liad Weiss has shown there is more to giving gifts at Christmas than we think.
Resources may be scarce, but Jonothan Neelands and Mark Scott argue that cultural organisations are better placed than ever to apply for funding.
Neil Stewart shares his credit card research that saved consumers £1.3 billion and won a prestigious ESRC Celebrating Impact award.
Reminders for patients to take their medication could reduce the human and financial cost of non-adherence, reveals Aikaterini Grimani.
Daniel Read explores why Fyre Festival II has sparked so much interest despite the last one being a historic failure.
Tim Mullett reveals why practice doesn't necessarily make perfect when facing complex decisions with uncertain outcomes.
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