We have the largest Decision-making and Analytics group in Europe with the subject a growing area of influence with businesses and policymakers around the world.
Decision-making and Analytics brings together many disciplines such as psychology, economics and biology, to study human behaviour and decision making. Its insights have led to ‘nudges’ being developed for many different contexts from tax collecting to reducing alcohol consumption to help people improve their thinking and decisions.
The success of these interventions has led to governments across the world creating their own ‘nudge units’, such as the UK’s Behavioural Insights Team, which we often partner and work with.
Our Decision-making and Analytics group produces and disseminates cutting edge research and advises managers and policymakers about how to induce behavioural changes for better organisations and societies.
Neil Stewart shares his credit card research that saved consumers £1.3 billion and won a prestigious ESRC Celebrating Impact award.
Reminders for patients to take their medication could reduce the human and financial cost of non-adherence, reveals Aikaterini Grimani.
Daniel Read explores why Fyre Festival II has sparked so much interest despite the last one being a historic failure.
Tim Mullett reveals why practice doesn't necessarily make perfect when facing complex decisions with uncertain outcomes.
Deborah Dean has won a £25,000 grant to develop a training programme for criminal justice professionals based on WBS research.
Sotirios Paroutis reveals how businesses can use big data analytics to enhance their strategy.
Joshua Fullard argues that teachers need a better deal in order to meet Labour's manifesto pledge to recruit 6,500 new teachers.
Jonothan Neelands, Haley Beer, and Mark Scott reveal how a Golden Thread of national ambition for major events can benefit the UK.
Research by Joshua Fullard found almost a quarter of primary schools in England only have white female teachers.
X
Facebook
LinkedIn
YouTube
Instagram
Tiktok