Dr Isabel Ding is Assistant Professor of Marketing at the Warwick Business School, University of Warwick. Dr Ding obtained her Ph.D. in Marketing from the National University of Singapore.

Dr Ding's research examines consumer behaviour, with a particular focus on consumer and societal wellbeing. Her research interests include health and food decision making, consumer education, consumer interactions with technology (AI and humanoid robots), and marketing and public policy.

Dr Ding has taught Marketing Research and Advanced Analysis for Marketing Decisions. She was the recipient of the WBS Outstanding Contribution to Teaching Award.

Prior to her academic career, Dr Ding worked in civil service, and later in consulting, where she focused on business and marketing strategy.

Research Interests