I joined WBS in 2018 as an Assistant Professor of Marketing. My academic interest lies in unraveling the nuances of market dynamics and consumer behavior, fostering a deeper understanding of the marketing landscape.

As a quantitative modeler, I focus on pricing, competitive analysis, and E-Commerce, aiming to deepen understanding and innovate within these fields. Through developing models and empirical analysis, I seek to generate insights that advance theory and inform real-world decisions in marketing and management. My dedication is rooted in using quantitative analysis to address substantive problems with profound comprehension and application of marketing and economic principles.

My teaching philosophy is rooted in instilling a rigorous understanding of marketing principles and the practical application of quantitative analysis. I encourage critical thinking and collaborative learning, preparing students to meet the dynamic challenges of the business world with innovative and analytical approaches.

Research Interests