Core 12 reveals how to use behavioural science more effectively. Have governments and big corporations have nudged us in the wrong direction by focusing on individual responsibility? Learn how to market greener products to your clients. Understand how bias can cause management errors. And find out how bosses should support workers who are experiencing a midlife crisis.
This edition also reveals how organisations can share best practice by redeploying staff, how dating apps can teach managers to harness the power of boredom, and how the ‘sustainability paradox’ could deter firms from reporting Scope 3 emissions created across their value chains.
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