Business Impacts of Artificial Intelligence

"Every Business is an AI Business"

Unlock the power of AI for your organisation

In today’s fast-paced business world, Artificial Intelligence (AI) is no longer just a buzzword—it's the driving force behind innovation and competitive advantage. The question isn't whether AI will reshape your industry, but how you, as a leader, will harness its transformative potential to stay ahead in this digital revolution.

This Postgraduate Award is designed to empower forward-thinking business and technology professionals like you with the knowledge and tools to master the AI landscape. You'll gain the strategic insights needed to leverage AI for innovation, growth, and long-term success.

Learning about cutting-edge AI research and real-world case studies from world renowned WBS academics and industry practitioners, you'll explore how leading organizations are implementing AI to unlock new opportunities. You’ll also critically evaluate the social and ethical implications of AI, ensuring that your strategies prioritize fairness, transparency, and responsibility.

This course offers the keys to navigating AI’s complexities and positions you as a leader ready to drive meaningful, AI-driven change in your industry.

  • Next Application Deadline 19 November 2024
  • Start Date 04 February 2025
  • Duration 4 days
  • Location London - The Shard
  • Format Part-time
  • Fees £4,410 *
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* See fees and funding for fees breakdown.

Duration

This Postgraduate Award will run across four days of face-to-face teaching at our London base in The Shard, with a six-week window to complete your assignments.

Structure

Each day of the course focuses on the opportunities and challenges surrounding AI and how emerging technologies can be integrated into business environments.

  • Day one: Explore the foundational concepts, terminology, definitions and characteristics of AI and how its deployed in the real-world and deep dive into the competitive issues of AI
  • Day two: Address new approaches to technology and the differences between emerging technologies such as machine learning, Generative AI, with a focus on strategic and leadership challenges. Explore the competitive advantage of using AI in commercial, legal and business market contexts
  • Day three: Discover how to incorporate AI, emerging technologies and Generative AI into managerial decision making and effective business operations
  • Day four: Explore the risks associated with AI including ethical and cyber security risks. A wrap up Panel Discussion with AI practitioners from industry leaves you with thought provoking ideas for your own organisational challenges and the changes you can lead to propagate AI culture in your organisation.

(Previous year Panel Discussion includes speakers from IBM, AI Ethics lead Lloyds Banking group, CTO from Filament AI)

To consolidate your learning, you will be asked to complete a reflective assignment, consisting of a 4,000-word essay. 

What will I learn?

  • You will develop a solid conceptual understanding of AI and the foundations of such systems to form an informed opinion about various ways AI can be applied to enhance business operations and decision-making.
  • You will be able to assess the opportunities and challenges associated with integrating AI technologies into the business by reflecting on AI solutions that are already in use by various organisations worldwide.
  • You will be able to recognise and evaluate the potential social and ethical challenges arising from AI implementation in your organization, and develop strategies to ensure responsible and fair AI usage.

Benefits to you and your business 

  • Applied learning - Each Postgraduate Award provides knowledge, tools and strategies to take straight back to the workplace. Assignments directly link what is learnt in the classroom to your organisation. 
  • Flexible on time - This Postgraduate Award will run across four days of face-to-face teaching at our London base in The Shard, with a six week window to complete your assignments.
  • Flexible on finance - You can pay for each Postgraduate Award individually, allowing you to build up to higher awards gradually, when budget allows. 

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