Christian Stadler argues that firms should learn from General Electric's 1990s success rather than trying to emulate today's tech giants.
Take your business skills global with our Master's in International Business
Gain the skills and knowledge needed to do business in a global context with our MSc in International Business. You’ll be ready to confidently tackle the challenges of international business across the world.
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Gain specific skills to help you step into international business across the globe
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Option to choose our Business in Practice module, designed to help you put your learnings into real-world situations
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Discover and develop your own interests by choosing from a wide range of optional modules, allowing you to delve deeper into specific areas of business
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Excel your career as you build your business acumen.
A focus on international practice will give you a detailed insight into the issues faced across global economies in today’s business world. On our MSc in International Business you’ll cover relevant theories and
apply them to real-world business cases, putting what you have learned into practice throughout the course.
Graduates of our Master’s course in International Business have recently gone on to secure roles including Advisory Analyst, Business Strategist and Strategic Marketing Analyst at employers such as Jaguar Land Rover, Mastercard and Sky. Learn more about career support and the journeys our alumni have taken since graduating in our MSc Graduate Destinations brochure, and see how this International Business master’s can open doors to global opportunities.