Christian Stadler argues that firms should learn from General Electric's 1990s success rather than trying to emulate today's tech giants.
Explore the management and innovation of information technologies
Our Management of Information Systems & Digital Innovation course is about how to better manage, strategise, and use digital technology for business purposes.
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Develop your management and consulting skills in the specialised areas of Information Systems and Digital Innovation
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Specialise in IT consultancy or programming and analytics, or gain an understanding of both disciplines
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Get hands-on experience with industry experts, using real-life case studies in your modules
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Option to choose our Business in Practice module, designed to help you put your learnings into practice
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Develop your knowledge and skillset for a successful career in the field.
You will develop your management and consulting skills for a professional career in which you help businesses to thrive in the digital age. You’ll get the opportunity to tailor your options to your own interests, giving you the opportunity to specialise in IT consultancy or programming/analytics or gain an understanding of both disciplines.
We have close relationships with many IT and consulting organisations including EY, Barclays, PA Consulting, Fetch.ai, Google, and Deloitte. All these firms value the WBS focus on developing managers with a creative mindset to integrate IT and digital innovations in business.
Not from a business background? We welcome students from a variety of undergraduate degrees and value the unique perspectives that students from all courses bring to the classroom.
Graduates of this course have recently gone on to secure roles including Innovation Strategy Manager, Management Consulting Analyst and Senior Data Engineer at employers such as Amazon, Deloitte and KPMG. Learn more about the journeys our alumni have taken since graduating in our MSc Graduate Destinations brochure.