MSc Marketing & Strategy

Have greater impact and develop your strategic mindset with our MSc Marketing & Strategy

Planning for a career in marketing or strategic management, brand management, or maybe business planning in a management consultancy or a marketing agency? Do you want to challenge the status quo and make a difference?

• Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines 

• Gain a real-life industry perspective from regular guest speakers and case studies 

• Choose to specialise in Marketing, Strategy, or both – your course, your focus!

• Opportunity to conduct an external consultancy project with a real client, undertake individual academic research, or put your learnings into practice with the applied Business in Practice module

• Dedicated careers coaching by course specialists to excel your career.

Ranked 2nd in the UK and 7th in the world*, our specialist MSc Marketing & Strategy equips students with the tools needed to make a desired impact on innovative marketing or strategic decisions, both within companies and from advisory functions in service providers and consultancies. Our unique combination of teaching, interaction with experts, and exposure to the latest contemporary content provides students with a platform to apply learned techniques to ‘real-world’ scenarios. Students undertaking the MSc Marketing & Strategy will gain the creative and analytical skillset needed to flourish in their career.

Throughout this course, you’ll critically assess how best to utilise marketing at the heart of organisational strategy. The intrinsically linked strands of this degree enhance your understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles, thereby furthering company development. This course equips the changemakers of the future.

Graduates of this course have recently gone on to secure roles including Brand and Communications Manager, Marketing Project Manager and Senior Strategic Planner at employers such as Chanel, Jaguar Land Rover and PwC. Learn more about the journeys our alumni have taken since graduating in our MSc Graduate Destinations brochure.

*QS Business Master's Rankings 2025