MSc Marketing & Strategy

Have greater impact and develop your strategic mindset with our Master's in Marketing & Strategy, ranked 2nd in the UK and 7th in the world

Planning for a career in marketing or strategic management, brand management, or maybe business planning in a management consultancy or a marketing agency? Do you want to challenge the status quo and make a difference? See the key benefits of this course below:

• Ranked 2nd in the UK and 7th in the world by QS Business Master's Rankings 2025

• Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines 

• Gain a real-life industry perspective from regular guest speakers and case studies 

• Choose to specialise in Marketing, Strategy, or both – your course, your focus!

• Opportunity to conduct an external consultancy project with a real client, undertake individual academic research, or put your learnings into practice with the applied Business in Practice module

• Dedicated careers coaching by course specialists to excel your career.

Our specialist Master’s in marketing and strategy will equip you with the tools needed to make a desired impact on innovative marketing or strategic decisions. You’ll develop the skills and knowledge valuable for both internal marketing roles and advisory positions in service providers and marketing consultancies.

Through our unique combination of teaching and interaction with industry experts, you’ll get exposure to the latest marketing concepts while providing you with a platform to apply learned techniques to ‘real-world’ scenarios. Undertaking our marketing strategy course will give you the creative and analytical skill set needed to flourish in your career.

Throughout this marketing strategy course, you’ll critically assess how best to utilise marketing at the heart of organisational strategy. The intrinsically linked strands of this degree enhance your understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles, thereby furthering company development. This course equips the Change Makers of the future.

Graduates of our Master's in Marketing & Strategy course have recently gone on to secure roles including Brand and Communications Manager, Marketing Project Manager and Senior Strategic Planner at employers such as Chanel, Jaguar Land Rover and PwC. Learn more about career support and the journeys our alumni have taken since graduating in our MSc Graduate Destinations brochure.

Warwick Business School is accredited by AACSB, AMBA and EQUIS, and is proud to hold gold level Athena Swan status. Learn more about our accreditations and rankings here.

*QS Business Master's Rankings 2025