Abstract:
This will be an informal session in which I will draw some lessons from mistakes I have 1) made over the years, 2) observed in students and younger colleagues, and 3) from my experience as an AE and reviewer. I hope this will be an interactive session where we can discuss potential concerns or questions from colleagues and how we can address those concerns. I will also share some details about the types of papers we expect at IJRM.
Bio:
Dr. Sharon Ng is Deputy Dean and Professor of Marketing at Nanyang Business School (NBS). She is currently the co-editor of the International Journal of Research in Marketing (IJRM) and is also the founding director of the Nanyang Center for Marketing and Technology. Sharon holds a PhD from the University of Minnesota (USA). She has published in leading marketing journals such as the Journal of Marketing Research, the Journal of Consumer Research and the Journal of Consumer Psychology. She also serves on the editorial boards of the leading journals in the field (such as the Journal of Consumer Research and Journal of Marketing Research). Sharon's research focuses on understanding how culture influences the way consumers think and purchase. In recent years, she is also interested in examining how technology such as Artificial Intelligence changes consumption behavior. Sharon co-edited the Handbook of Culture and Consumer Behavior, published by Oxford Press in 2015. In 2009, she was named a Marketing Science Institute (USA) Young Scholar. In 2006, 2008 and 2010, she was awarded Researcher of the Division by NBS; in 2009 she received the college-wide Nanyang Excellence in Teaching Award, in 2017 Teacher of the Division and in 2021 Teacher of the Year (MSc Marketing and Consumer Insights
Contact: If you would like to attend this seminar, please email mktoffice@wbs.ac.uk