Professor Chattopadhyay is an expert on branding and innovation. Over the past four decades he has published more than 40 articles in leading international journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science, Management Science, International Journal of Research in Marketing, Harvard Business Review, and Long-Range Planning.
Professor Chattopadhyay is a guest editor for the special issue on the metaverse at the Journal of the Association for Consumer Research, Associate Editor at the Journal of Marketing and is on the editorial review boards of the Journal of the Academy of Marketing Science and Long-Range Planning. Professor Chattopadhyay has been the recipient of the Robert Ferber Award 1988, AMA Marketing Communications SIG Innovations in Marketing Communications Research Award 2024, and a finalist for the O'Dell Award 1999. His book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands was recognized as "The Best Business Book for 2012" by Strategy + Business. He is a Senior Fellow at the NBS Center for Emerging Markets. He has served as a member of the Association for Consumer Research's Board of Directors.
Aside from teaching in degree programs, Professor Chattopadhyay has taught and directed executive programs in Europe, The Americas, Australia, Asia, and Africa. He is on the advisory boards of several organizations and a consultant to multinational firms.
Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.