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Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021.

The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events.

Professor Neelands reveals how a framework for measuring the impact and the value of major events can help to make events more inclusive, maximise the benefits for the UK economy, and ensure a lasting cultural and sporting legacy.

Read more on the subject:

Five steps to improve the impact value of major events

Why measuring social impact is good for business

Increase the odds of success in digital transformation

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