Listen on all major Podcast providers: Apple Podcasts. Spotify. Amazon Music. Google Podcasts. 

Named after the Roman God Janus, who could survey two or more directions simultaneously, Loizos Heracleous explains in this episode how Janus Strategy is the route to success for today's top companies.

The Professor of Strategy reveals to Core Insights host Trevor Barnes how Janus Strategy sees companies adopt two seemingly contradictory objectives to take a competitive advantage in their industry, with Apple being the prime example.

Listen to hear how the Silicon Valley giant has done it and generated huge profit margins.

Read more on the subject:

Janus Strategy - the strategy that drove Apple to the top

Why Steve Jobs was such a charismatic leader

How to turn rivalry in to an opportunity

For more articles on Strategy and Organisational Change straight to your inbox sign up to Core Insights.

Learn more about strategy on our Executive Education four-day courses at WBS London at The Shard.