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Christian Stadler, Professor of Strategic Management, has spent many years studying Europe's century-old firms.

Listen to this podcast with Core Insights host Trevor Barnes to discover what he learned about building enduring success and the common themes that has seen companies like Shell,  Allianz, Siemens and Legal & General prosper for so long.

Professor Stadler, author of Enduring Success: What We Can Learn from the History of Outstanding Corporations, details the four principles that can help companies lay the foundations for developing a sustainable competitive advantage.

Read more on the subject:

The four principles to build long-term survival for a company

Why a winning strategy starts with a challenge, not an opportunity

How does a firm keep its strategy on track?

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