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Research by Sotirios Paroutis, Professor of Strategic Management, has found the much-derided PowerPoint is in fact a vital tool in the development of strategy, giving meaning and understanding to the abstract ideas contained in many company's vision.
Professor Paroutis tells Core Insights host Trevor Barnes how his Visuals Strategy Framework can help those building a strategy to maximise their presentations with the right visuals and information to bring clarity and agreement.
Read more on the subject:
How to use PowerPoint to develop strategy
Three steps to make sure a strategy is implemented
How to frame a strategy to make sure staff back it
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