Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Christian Stadler argues that firms should learn from General Electric's 1990s success rather than trying to emulate today's tech giants.
Organisations that thrive for decades shift their strategy to remain market leaders. Loizos Heracleous and Sotirios Paroutis reveal how.
Mehmet Chakkol and Mark Johnson explore why Donald Trump's protectionist plans failed to make American supply chains great again.
Two stranded astronauts will now return to Earth on the SpaceX Crew Dragon. Loizos Heracleous reveals what the setback means for Boeing.
GenAI is approaching a trough of disillusionment. Christian Stadler urges firms to keep exploring how to harness it.
Stefano Li Pira shares three steps for strategic imitation and reveals why it is more nuanced than simply copying competitors.
In an increasingly uncertain and volatile environment, being resilient can also become a competitive advantage.
Christian Stadler reveals how mobile payment platform M-PESA outmanoeuvred some of the world's biggest firms to dominate in Kenya.
Rene Wiedner explores how the vinyl renaissance create a billion pound market and what it can teach leaders in other legacy industries.
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