Through a short concentrated period of study you will rapidly delve into a subject area and develop projects to apply directly to your organisation.
How can you create a marketing strategy that gives your organisation a competitive edge? This Postgraduate Award will provide a step-by-step process for creating a world-class strategic marketing plan that delivers growth and profits.
You will explore practical tools and frameworks that allow you to gain maximum impact from your limited resources. These begin with contemporary approaches to understanding both business and consumer markets and uncovering unmet needs. You will then learn techniques for prioritising highly attractive customer groups and developing differentiated value propositions for them.
The course will also discuss today’s marketing leadership challenges, notably around digitalisation, sustainability, and the need for agility in a rapidly changing environment. You will be able to apply your learning straight back into your current role, as you will be encouraged to use the tools and frameworks to develop strategies for your own organisation.
This Postgraduate Award will run across four days of face-to-face teaching at our London base in The Shard, with a six week window to complete your assignments.
"This Postgraduate Award addresses the core challenges faced by marketing leaders across all sectors: how to prioritise their limited resources; how to be agile in a turbulent environment; and how to work cross-functionally to grow revenue and profits. The course is practical and hands-on, leaving you with actionable tools and insights that you can apply straight away."
Explore the PGAs that would work well with Marketing Strategy and Planning:
Through a short concentrated period of study you will rapidly delve into a subject area and develop projects to apply directly to your organisation.
Successful completion of three Postgraduate Awards will grant you a Postgraduate Certificate.
Successful completion of four Postgraduate Award modules plus an assessed Project Module, will grant you an Executive Diploma in one of our specialist subject areas.
Tailor your qualification by completing any four Postgraduate Award modules from our selection of subject areas, plus the assessed Project Module to gain an Executive Diploma in Advanced Management.