I am currently exploring the content creation field and nurturing my flair for storytelling. I am a strong promoter of creating immersive brand experiences for people and aim to leave a bit of my essence in every project I work on. My ten-year plan includes exploring marketing in distinct permutations and combinations with AI and Psychology. As someone who thrives on networking and gaining unique experiences, I’m always on the lookout to explore new opportunities and meet new people. 

I am working with The Aurora Creative agency, a social media and digital marketing agency.  The agency offers a 360 degree approach to Social Media Management and focuses on developing content that is creative and relevant to a brand’s audience according to a particular social platform. Broadly speaking, we are an all-girl team brainstorming every day on how to crack the new reel trend! 

However, modules such as strategy management in particular helped me further my knowledge and reassess the concept of marketing as a standalone activity to one which is a wasted effort if not backed up by strategy. 

Gaining an in-depth knowledge of these dual strands helped me understand that seamless integration of the two must be facilitated for one to aim for success. This change in perspective has supported me in efficiently assessing broader implications of the marketing operations and making better-informed decisions at work accordingly. 

Taanya Sachdev

MSc Marketing & Strategy (2019-2020)